Design and Web | Alma Pitchford {Portfolio}

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LilMarauder.com Website Redesign

By Alma • On May 1, 2022 • In Design and Web, LilMarauder Productions, Self-Teaching

Beginning in January 2022, Alma began a complete redesign of LilMarauder.com with a focus on being completely responsive, lightweight, and easy to maintain.

The first step of the updates were a reinvisioned logo and branding. The existing fractured round logo was retained in part, the portion that remains is meant to look shell-like. Adding the path and handle points (as would be seen in vector design programs) is a nod to the many benefits that come with simplicity, including scalability. This is reflective of one of Alma’s philosophies that easy and simple are not sononomous, and that simple is the ideal.

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Bottom Drawer Sessions Art Direction

By Alma • On January 5, 2022 • In Client Work, Design and Web, Marketing and Promotion

Continuing from 2013, Alma has regularly worked with Jeremy Clyde to produce additional albums for the Bottom Drawer Sessions project. As the project scope has grown, Alma has undertaken further work to keep the designs consistent over eight years of physical production.

Alma has sourced, designed, and overseen production of other soft goods such as post-cards, stickers, tote bags.

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GreenrThings – Branding and Development Exercise

By Alma • On December 26, 2016 • In Design and Web, Marketing and Promotion, Projects

Alma developed fictitious business GreenrThings as an exercise in creating branding and marketing materials. The business website features a blog and sample informational materials. Additional marketing and packaging materials will be featured here and on the GreenrThings website. gtartboard-1

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Chad and Jeremy Tour Poster

By Alma • On March 20, 2016 • In Client Work, Design and Web, Marketing and Promotion

Chad and Jeremy Tour 2016

In March and April 2016, Alma completed a poster which included all of the dates for the Chad and Jeremy tour. She used skills she had developed from her recent Adobe Education Exchange course on InDesign CC.

In the design, many graphical elements were re-worked. The logotype for the group was made in to a more rectangular shape using Illustrator. Several photos were reviewed and adjusted in Photoshop and elements which were adjusted for this poster are going to be incorporated in upcoming marketing materials.

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Experience the Eighties – Album Promotion

By Alma • On October 28, 2015 • In Client Work, Design and Web, Marketing and Promotion

Experience the Eighties There is nothing quite like using design to call back the days gone by. Alma used Adobe Photohop to clean up image files and Adobe Illustrator to build this retro promotion. Her goal was to create a graphic which highlighted the era of the albums and harmonized with the colors of the concert photo.

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About Alma

By Alma • On October 12, 2015 • In Design and Web, Marketing and Promotion, Photos and Videos, Productions

Alma’s always animated…but now she takes it literally! Learn about some of Alma’s skills and passions in this short video, made by Alma using Adobe Illustrator, AfterEffects, and Audition. Visit alma.lilmarauder.com to see her complete CV and Portfolio.

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Equipment Loan Program Website Updates

By Alma • On October 7, 2015 • In Design and Web

Alma and a colleague reviewed and updated the online list of items available through Loyola’s Equipment Loan Program. Alma spearheaded the visual changes, avoiding the square pictures previously used on the website and in management proposed redesigns. The final design features equipment photos in an extreme landscape aspect to facilitate a more equal visual presence for all types of equipment items.

In tandem with this visual shift, all of the content was updated and reorganized, the new organization being heavily based on the Equipment Loan Binder which was finalized two months previous. This reorganization reduced the number of menu items from 24 to 19 future-proof categories.

The website is based on the T4 content management system.

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The Bottom Drawer Sessions: Tour the Drawer

By Alma • On September 28, 2015 • In Client Work, Design and Web, Photos and Videos

On the booklet for The Bottom Drawer Sessions, there is a photo of a drawer and its contents. These were curated by Jeremy Clyde, from family mementos to souvenirs of life on the road, and several of them have a story attached.

This video and was created within AfterEffects CS6 and Adobe Premiere Pro CS6.

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Vlad and Jeremy Album Joke Poster

By Alma • On October 31, 2014 • In Client Work, Design and Web

Vlad & Jeremy Album Poster After working with Rick Jones and Valerie Neale, friends of Chad and Jeremy’s, we began to joke about the (fictional) older, darker music group “Vlad and Jeremy”. Inspired by the album art Rick created, I developed a publicity poster for the album’s resurrection, complete with tracks spun-off from Chad and Jeremy hits. The poster was posted on Chad and Jeremy social media channels in time for Halloween 2014

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LilMarauder.com Logo Redesign and Website Launch

By Alma • On October 8, 2014 • In Design and Web, LilMarauder Productions

The original logo and symbol for LilMarauder Productions played heavily on the “marauder” part of the name. However, increasing client work demanded a move towards a simpler, cleaner symbol which could feature in watermarks. Over the course of a month, Alma developed a new logo that was based on the slightly shattered look of the logo for 6th Floor Studios.

Alma also expanded the LilMarauder website from the few photo galleries it had been to something that provided a little more information about her experience, values and interests. Initially, Alma used a set of HTML5 and CSS3 templates, modifying them and and carving the elements in to chunks to be re-assembled using PHP.

Visit LilMarauder.com

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