The Bottom Drawer Sessions album is clean and organic, featuring handwriting throughout and a hand-drawn chest of drawers. Alma hoped the album would be reminiscent of a diary living with the rest of the miscellanea in the bottom drawer.
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Bottom Drawer Sessions Marketing
For the launch of the Bottom Drawer Sessions solo album, Alma designed several pieces of merchandise that could be sold and given away for marketing.
A limited edition shirt sold at the one night only concert, when Jeremy performed songs from the album, for an audience, for the first time.
A glossy 8×10 photo of Jeremy Clyde in concert.
A promotional post card with an excerpt from a review in Goldmine magazine (photo coming).
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The Bottom Drawer Sessions Website and Graphic Design
Bottom Drawer Sessions No 1
Jeremy Clyde, who Alma does ongoing work with in the context of Chad and Jeremy, approached her in February of 2014 to work collaboratively on the graphic design of his solo album project. After a few rounds of conceptual art based on the name he’d chosen, The Bottom Drawer Sessions, Alma created a simple line art sketch. That sketch became the cornerstone of the entire graphics and marketing package, including album art.
Given the scope of the music project – Jeremy is simultaneously creating in-studio music videos and producing album tracks – Alma began to construct a robust and modern website, capitalizing on responsive design in HTML5 and CSS3 and providing a more immersive experience.
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Chad & Jeremy Collaboration
Chad & Jeremy, British Invasion Duo known for their Billboard hits Yesterday’s Gone, Summer Song, Distant Shores, Before and After, and more, reunited in 2004 and have toured since then, also appearing on several television and radio specials and PBS appearances.
Alma joined their team as official photographer and videographer in late 2013, touring with them in 2013 and 2014.
Alma’s main accomplishments since beginning this collaboration are:
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Chad and Jeremy Artwork Restoration
The first task Alma undertook during her work with Chad and Jeremy was to restore a piece of vintage promotional artwork from a show in the mid-sixties.
The original artwork was not accessible and was scanned at a low resolution, the resulting image looked heavily distressed. Alma used what remained of the image and the promotional photos used by the original artist to restore the image and make it high resolution enough for use in promotional materials. At the request of Chad and Jeremy, Alma also removed the cigarette from Jeremy’s hand.
Alma created a cameo alternate logo without the filigree edging for use in smaller items.
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Snell Wedding videos and DVD
Alma had never shot video at a wedding before, so to be asked by her two close friends Courtney and Andy not only set a precedent, but it set goals at a very high level. Alma was present for much of their relationship, and she wanted to use this opportunity to show them how much they meant to her.
Alma used the video camera they received as a shower gift, so they could watch the footage and continue adding footage while on their honeymoon. This added an additional need for some speedy transferring of video during the reception, but Alma was able to give them the wonderful surprise of two short (snapshot) videos and a full DVD. Alma designed the DVD case to look like a feature film, complete with a plot, guided by the story of how they met and fell in love.
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