Beginning in January 2022, Alma began a complete redesign of LilMarauder.com with a focus on being completely responsive, lightweight, and easy to maintain.

The first step of the updates were a reinvisioned logo and branding. The existing fractured round logo was retained in part, the portion that remains is meant to look shell-like. Adding the path and handle points (as would be seen in vector design programs) is a nod to the many benefits that come with simplicity, including scalability. This is reflective of one of Alma’s philosophies that easy and simple are not sononomous, and that simple is the ideal.
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There is nothing quite like using design to call back the days gone by. Alma used Adobe Photohop to clean up image files and Adobe Illustrator to build this retro promotion. Her goal was to create a graphic which highlighted the era of the albums and harmonized with the colors of the concert photo.



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