Alma developed fictitious business GreenrThings as an exercise in creating branding and marketing materials. The business website features a blog and sample informational materials. Additional marketing and packaging materials will be featured here and on the GreenrThings website.-10-101
In March and April 2016, Alma completed a poster which included all of the dates for the Chad and Jeremy tour. She used skills she had developed from her recent Adobe Education Exchange course on InDesign CC.
In the design, many graphical elements were re-worked. The logotype for the group was made in to a more rectangular shape using Illustrator. Several photos were reviewed and adjusted in Photoshop and elements which were adjusted for this poster are going to be incorporated in upcoming marketing materials.-10-101
Completed CurtinX: MKT1x Digital Branding and Engagement with a passing grade of 95%.
Certificates are still being generated and will be linked once it’s available.-10-101
There is nothing quite like using design to call back the days gone by. Alma used Adobe Photohop to clean up image files and Adobe Illustrator to build this retro promotion. Her goal was to create a graphic which highlighted the era of the albums and harmonized with the colors of the concert photo.-10-101
Alma’s always animated…but now she takes it literally! Learn about some of Alma Rhoden’s skills and passions in this short video, made by Alma using Adobe Illustrator, AfterEffects, and Audition. Visit alma.lilmarauder.com to see her complete CV and Portfolio.-10-101
Alma and a colleague reviewed and updated the online list of items available through Loyola’s Equipment Loan Program. Alma spearheaded the visual changes, avoiding the square pictures previously used on the website and in management proposed redesigns. The final design features equipment photos in an extreme landscape aspect to facilitate a more equal visual presence for all types of equipment items.
In tandem with this visual shift, all of the content was updated and reorganized, the new organization being heavily based on the Equipment Loan Binder which was finalized two months previous. This reorganization reduced the number of menu items from 24 to 19 future-proof categories.
The website is based on the T4 content management system.-10-101
On the booklet for The Bottom Drawer Sessions, there is a photo of a drawer and its contents. These were curated by Jeremy Clyde, from family mementos to souvenirs of life on the road, and several of them have a story attached.
This video and was created within AfterEffects CS6 and Adobe Premiere Pro CS6.-10-101
For the launch of the Bottom Drawer Sessions solo album, Alma designed several pieces of merchandise that could be sold and given away for marketing.
A limited edition shirt sold at the one night only concert, when Jeremy performed songs from the album, for an audience, for the first time.
A glossy 8×10 photo of Jeremy Clyde in concert.
A promotional post card with an excerpt from a review in Goldmine magazine (photo coming).
Jeremy Clyde, who Alma does ongoing work with in the context of Chad and Jeremy, approached her in February of 2014 to work collaboratively on the graphic design of his solo album project. After a few rounds of conceptual art based on the name he’d chosen, The Bottom Drawer Sessions, Alma created a simple line art sketch. That sketch became the cornerstone of the entire graphics and marketing package, including album art.
Given the scope of the music project – Jeremy is simultaneously creating in-studio music videos and producing album tracks – Alma began to construct a robust and modern website, capitalizing on responsive design in HTML5 and CSS3 and providing a more immersive experience.-10-101
Chad & Jeremy, British Invasion Duo known for their Billboard hits Yesterday’s Gone, Summer Song, Distant Shores, Before and After, and more, reunited in 2004 and have toured since then, also appearing on several television and radio specials and PBS appearances.
Alma joined their team as official photographer and videographer in late 2013, touring with them in 2013 and 2014.
Alma’s main accomplishments since beginning this collaboration are:-10-101