There is nothing quite like using design to call back the days gone by. Alma used Adobe Photohop to clean up image files and Adobe Illustrator to build this retro promotion. Her goal was to create a graphic which highlighted the era of the albums and harmonized with the colors of the concert photo.
Alma’s always animated…but now she takes it literally! Learn about some of Alma’s skills and passions in this short video, made by Alma using Adobe Illustrator, AfterEffects, and Audition. Visit alma.lilmarauder.com to see her complete CV and Portfolio.
-10-101Alma and a colleague reviewed and updated the online list of items available through Loyola’s Equipment Loan Program. Alma spearheaded the visual changes, avoiding the square pictures previously used on the website and in management proposed redesigns. The final design features equipment photos in an extreme landscape aspect to facilitate a more equal visual presence for all types of equipment items.
In tandem with this visual shift, all of the content was updated and reorganized, the new organization being heavily based on the Equipment Loan Binder which was finalized two months previous. This reorganization reduced the number of menu items from 24 to 19 future-proof categories.
The website is based on the T4 content management system.
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On the booklet for The Bottom Drawer Sessions, there is a photo of a drawer and its contents. These were curated by Jeremy Clyde, from family mementos to souvenirs of life on the road, and several of them have a story attached.
This video and was created within AfterEffects CS6 and Adobe Premiere Pro CS6.
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After working with Rick Jones and Valerie Neale, friends of Chad and Jeremy’s, we began to joke about the (fictional) older, darker music group “Vlad and Jeremy”. Inspired by the album art Rick created, I developed a publicity poster for the album’s resurrection, complete with tracks spun-off from Chad and Jeremy hits. The poster was posted on Chad and Jeremy social media channels in time for Halloween 2014
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For the launch of the Bottom Drawer Sessions solo album, Alma designed several pieces of merchandise that could be sold and given away for marketing.
A limited edition shirt sold at the one night only concert, when Jeremy performed songs from the album, for an audience, for the first time.
A glossy 8×10 photo of Jeremy Clyde in concert.
A promotional post card with an excerpt from a review in Goldmine magazine (photo coming).
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Bottom Drawer Sessions No 1
Jeremy Clyde, who Alma does ongoing work with in the context of Chad and Jeremy, approached her in February of 2014 to work collaboratively on the graphic design of his solo album project. After a few rounds of conceptual art based on the name he’d chosen, The Bottom Drawer Sessions, Alma created a simple line art sketch. That sketch became the cornerstone of the entire graphics and marketing package, including album art.
Given the scope of the music project – Jeremy is simultaneously creating in-studio music videos and producing album tracks – Alma began to construct a robust and modern website, capitalizing on responsive design in HTML5 and CSS3 and providing a more immersive experience.
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Chad & Jeremy, British Invasion Duo known for their Billboard hits Yesterday’s Gone, Summer Song, Distant Shores, Before and After, and more, reunited in 2004 and have toured since then, also appearing on several television and radio specials and PBS appearances.
Alma joined their team as official photographer and videographer in late 2013, touring with them in 2013 and 2014.
Alma’s main accomplishments since beginning this collaboration are:
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The first task Alma undertook during her work with Chad and Jeremy was to restore a piece of vintage promotional artwork from a show in the mid-sixties.
The original artwork was not accessible and was scanned at a low resolution, the resulting image looked heavily distressed. Alma used what remained of the image and the promotional photos used by the original artist to restore the image and make it high resolution enough for use in promotional materials. At the request of Chad and Jeremy, Alma also removed the cigarette from Jeremy’s hand.
Alma created a cameo alternate logo without the filigree edging for use in smaller items.
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