Alma developed fictitious business GreenrThings as an exercise in creating branding and marketing materials. The business website features a blog and sample informational materials. Additional marketing and packaging materials will be featured here and on the GreenrThings website.-10-101
In advance of the Chad and Jeremy Fall 2016 tour (their final full-length North American tour), the artists requested the compilation an anthology on three CDs and forty-page photo book. Alma reviewed over fifty years of photos in cooperation with noted rock photographer, Gered Mankowitz, artists’ management, family and friends. Alma prepared the complete chronological layout for the book, covers and loose art card for a package featuring over 300 unseen photos.
When designing the visual elements for the CDs, Alma decided to dovetail with the rough era of the songs on each disc: the sixties being represented by the classic look of Ember Records, the eighties by Rocshire Records and the present by the style of their current record label, Electric Paintbox.
This Anthology is limited to 300 copies, Alma’s personal copy may be requested for review at in-person meetings.
This final video which preceded the release of All Good Things includes the full track listing for the three CD set. Of the 76 tracks, only six were previously heard, and even then those were heard on TV appearances, and radio commercials.
The video also features the disc art, which Alma designed to be reminiscent of what labels Chad and Jeremy were signed to during the eras present on each disc.
After the announcement of the All Good Things Book and CD set, many people were eager to hear more about it. Since I was eager to share more details, I made this video to further promote it.
As a note, at this point during the production process, we had not decided to increase the run of the book from 100 to 300.
After Chad and Jeremy decided to compile and release their anthology, Alma designed all of the visuals for the project (more details in the post specifically related to the product’s release). In advance, the following video was released to promote the book and three CD set. The following video was made within After Effects.
As a note, this was a second version of the video as the number of books to be produced was increased to 300 from 100 due to popular demand.
In summer 2016, Chad Stuart’s stepson Owen had to be hospitalized due to pulmonary hypertension. He was placed on the transplant list to receive a double-lung transplant. That transplant came sixty days after he entered the ICU and he is (at the time of this post) still in the hospital recovering from this massive operation.
A group of musicians organized a benefit concert for Owen to take place on July 31 at McCabes Guitar Shop in Santa Monica, CA. Alma attended the show to provide media support for the show as well as thank the artists and management who were involved. The entire show was streamed to Facebook Live (Part 1 and Part 2) and recorded in high definition video. Alma took photos throughout the show.
The post production for this footage needed to be fast, so Alma used mobile versions of Lightroom and Photoshop to process photos. Alma also created several titles within After Effects ahead of time so videos could be edited and published more quickly. Photos are still being posted to LilMarauder Productions’ Instagram page and one is linked below. Video links are coming soon.
In March and April 2016, Alma completed a poster which included all of the dates for the Chad and Jeremy tour. She used skills she had developed from her recent Adobe Education Exchange course on InDesign CC.
In the design, many graphical elements were re-worked. The logotype for the group was made in to a more rectangular shape using Illustrator. Several photos were reviewed and adjusted in Photoshop and elements which were adjusted for this poster are going to be incorporated in upcoming marketing materials.-10-101
Alma utilized online tutorials for DaVinci Resolve and taught herself the basics of color grading. The following video was underexposed and shot in the film dynamic range. Alma balanced the colors using the scopes within Resolve, and then added some selective saturation with the curve tools.
This grading allowed fine details of the tea-steeping process to become visible (see the rippling color on the top of the water).-10-101
There is nothing quite like using design to call back the days gone by. Alma used Adobe Photohop to clean up image files and Adobe Illustrator to build this retro promotion. Her goal was to create a graphic which highlighted the era of the albums and harmonized with the colors of the concert photo.-10-101
Alma’s always animated…but now she takes it literally! Learn about some of Alma Rhoden’s skills and passions in this short video, made by Alma using Adobe Illustrator, AfterEffects, and Audition. Visit alma.lilmarauder.com to see her complete CV and Portfolio.-10-101